You'd think they would do an add about how great their beer tastes.

You'd guess they would do what all the other beer makers do and put skinny girls drinking beer and wearing itty-bitty bikinis.

But this viral video by Carlsberg is making the rounds. About to exceed 10 million views at the time of writing this, it demonstrates the power of viral marketing.

Break down the video and they accomplish many things that you could also do in promoting your company, selling your product and being front of mind with existing and new customers.

Before I break down the video. Take a look at it and then continue reading.

1. They start by drawing the viewer in with suspense. What's about to happen?

2. They immediately make the viewer imagine what they would do if they walked into a similar situation. Moreover, what will the characters do?

3. The ones that do sit down has music of impending doom. This builds on the experience.

4. Then out comes the beer and the cheers. The subjects are rewarded for their courage with smiles and what must be a beer that is coupled with relief.

The layers of messaging ranges from courageous people, people who stare fear in the face and do what needs to be done, people who don't judge others, people who are strong, people who have character, people who live on the wild side - drink Carlsberg. The weak, scared, timid go home without the accolades, movie and, of course - the beer.

All these character traits are sympathetically connected to the viewer who likes to imagine he would be worthy of a Carlsberg beer too.

If you had 10 million people imagining, even hoping, they could be worthy of your product, what would that do to your sales?

This ad is a perfect example of a BIG GOAL in short order.

Want big sales - go viral.

Want your company to increase it's sales?