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| Vol.3.31 | |
Simplexityby Vince PoscenteAuthor of The Ant and the Elephant, Invinceable Principles and The Age of Speed There's a new word making its way into the lexicon of busy lives. It is a word that strikes a chord for those looking for less busyness. (and it's not Simplexity. Wikipedia describes simplexity this way: Simple interfaces tend to improve the usability of complex systems. Think of simplexity as simple solution to the complexity of convergence. It's something that you might not know you need. Let's take your phone life for example. How many phone numbers can people reach you at? Of each of the phones you could answer, does the technology all share the same information? Can you access the phone list in your cell phone on your home phone? If your cell phone or address book were lost do you have a digital back up? Does the operating system at your work phone sync with your cell phone? Does your phone easily store inbound and outbound calls in a database for future use? Can you redirect phone messages to any phone or email address? Does your cell phone signal get four bars in your own home or office? There are a thousand other functions and combinations I haven't even mentioned but you get the point. The more technology that we adopt in our everyday lives, the more complex our lives become. Wouldn't it be nice to simplify all this? If your entire phone life was simple and unified you would save all sorts of time looking for numbers, calling information or checking messages on multiple lines. If you could have your phone life simplified, how wonderful would that be? The phone, cable and digital satellite companies are well aware of this. And it's not all about making their customers happier. It's also about a share of your wallet. If a company could simplify your life with a suite of products then you are more likely to give all your business to them. There are offerings of wireless, video and broadband bundled with wireline voice. But simplexity has not come of age... yet. For these companies looking for the solutions there are three simple steps. Step one, fire all the engineers that are convinced that more buttons means more value. Step two hire engineers who will embrace simplexity. Step three, stop and listen for the sound of leather satchels unfolding. Ahhhh, if it were that easy. If it were, it wouldn't be simplexity. Until next week it’s full speed ahead,
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© 2010 Vince Poscente. All Rights Reserved. |
