Those pesky Roman invaders were at it again.

The Greeks. They were sick and tired of another invasion. And so the story goes...

Particularly, they were cheesed-off the Roman soldiers would come back and drink all their wine.

This time the Greeks decided to kick the Romans right in their taste buds. They poured pine tar in the wine.

Sure enough, those returning soldiers turned their Roman Noses up at the eeky wine.

Been to Greece? Ever tasted Retsina? You'd turn your nose up too.

Sure, it's an acquired taste. Just like Vegemite is an acquired taste in Australia, like Kimchi is in Korea or Haggis is an acquired taste ... ON MARS.

But once you acquire that taste you'll realize we have many senses that can take us back to a time, a place and MOST importantly - a feeling.

A taste of Retsina today takes me back to sitting on a Greek Island overlooking the Aegean Sea. I can hear the music in the background as the fresh Mediterranean air brushed past my face. All this from a white wine that tastes like a railway tie.

Here's what I've learned on my path to the speaker hall of fame in speaking:

As an opening keynote speaker your number one job is to give people a feeling. When the audience experiences the best motivational speaker they've ever seen they will never forget him. When a closing keynote speaker delivers an unforgettable message, she has likely taken the audience on a "sensory" ride.

That is why I am a speaker who stands on a chair to describe what it's like to ski in the Olympics. I want the audience to feel the snow and wind. I want their heartbeat to rise and their mouths to get dry from (imagined) fear. This has little to do with the practical business content of accelerating towards BIG GOALS for my clients. BUT... if I didn't give the audience an experience - a feeling - they would NEVER remember the content in the first place.

The net effect is the audience never forgets an experience. When it comes time, at some conference planning meeting, and someone say's "Who's the best motivational speaker on the circuit right now?" There will be those who immediately remember Vince Poscente.

Why? Because they were taken back to a feeling - where their senses were stimulated.

Want your clients to remember you for better referrals and repeat business?

Give them an experience.

HINT: Pouring pine tar in their coffee will give them an experience but not the one you might want. You see the Romans stopped invading Greece after the whole Retsina invention. Coincidence or a clue?