The Truth of Blind Spot Bias

Posted by Vince Poscente on Thu, Jan 14, 2021 @ 12:36 PM

You may think you're the exception. BUT... Everyone has Blind Spot Bias. We each have a tendency to see other people being more biased than we are. In fact, in one study over 85% of Americans reported they are less biased in their thinking. People are motivated to seen themselves in a positive light while biases are generally seen as undesirable.

Everyone has unconscious patterns and personal ‘factory defects’ if you will. There are things about you, you don’t know you have. Let’s say elbow skin for example. Roll your sleeve up and give your elbow skin a pinch. There, see that, you have no feeling in your elbow skin. A factory defect you weren’t aware of. Another 'factory defect'... you have a Blind Spot.

Take this quick test. Cover your left eye. Keep your right eye on the + sign while you slowly bring your face closer to the screen. At some point you the black spot will disappear then reappear. THAT is your blind spot.

Blind Spot Test

When it comes to topics you’re passionate about, you also have any combination of blind spots. Blind Spot biases are enhanced by confirmation bias and repetition bias. You recognize data as aligning with your way of seeing the world, and bingo you have reinforced, or confirmed your bias. Or, you hear a certain bit of information repeatedly and you are in the sights of repetition bias. 

If you hold your gaze from a fixed position, there is nothing you can do about your optical bias. It is by seeing something from a different angle or position will you then see what you couldn’t see before. The same can be said in life.

If you are posting your bias on social media, or arguing your point with a significant other, know, you may have an unconscious bias, A BLIND SPOT that’s a factory defect somewhat like the unfeeling elbow skin of objectivity. 

Tags: Goals, Self Development, Motivational, Business Leadership, Inspirational, Changing Times

Breakthroughs of Audio Branding for Customer Engagement

Posted by Vince Poscente on Fri, Dec 18, 2020 @ 01:06 PM

Audio branding impact is not just for large companies. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your customers’ experience.

Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately. Intel. Netflix. HBO. McDonalds. A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customers’ experience of your product or service.

Audio branding is next level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He supports the fact that audio branding is important.

"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle in the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."

Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image. In the roaring 20's Wheaties introduced a jingle. The first jingle broadcasted on radio was a General Mills initiative. "Wheaties, the best breakfast food in the land" first aired December 24th, 1926. It only aired in Minneapolis market. Sales in that area blew the roof off sales compared to the rest of the country. Advertisers caught on. It wasn't long after, alongside the popular 'radio in every home' companies took advantage of the infectious power of a catchy jingles from "plop plop fizz fizz" to "Like a good neighbor." 

The next iteration of sound branding are audio logos. The addition of sound, and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphines. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down." 

The internet, websites, and proliferation of video communication facilitates immediate access for savvy entrepreneurs to do the exact same thing as the corporate 'Big Dogs.' 

The accessibility of having your own sound logo has become immensely accessible. Answer these questions:

1. Where can you get a Champagne Sound Logo on a Beer Budget? (see @MaxLewisPoscente cell 214-240-9987 below)

2. What are the Top Ten Jingles of our time?

    1. McDonald's "I'm Lovin' It"
    2. Kit Kat® "Give Me a Break"
    3. Oscar Mayer "I Wish I Was an Oscar Mayer Weiner"
    4. Subway "Five Dollar Foot Long"
    5. Empire "800 Number"
    6. State Farm "Like a Good Neighbor"
    7. Lucky Charms "They're Magically Delicious"
    8. Huggies "I'm a Big Kid Now"
    9. Alka Seltzer "Plop Plop, Fizz Fizz"
    10. Band-Aid "Stuck on Band-Aid"

3. What are the best sound logos of our time?

  1. McDonalds
  2. Honda
  3. THX 
  4. Netflix
  5. HBO
  6. Intel
  7. Microsoft Windows 95
  8. Apple
  9. XBox
  10. MGM Lion

Full disclosure, @MaxLewisPoscente is my son and I learned this from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their brand experience. If you'd like to learn more about how a sound logo would benefit your business, contact @MaxLewisPoscente cell 214-240-9987.

#breakthroughs #soundlogo #businessgrowth #audiobrand #wegotthis

Tags: Sales, Changing Times, CustomerExperience

The Hazards of a Self-Serving Bias

Posted by Vince Poscente on Wed, Nov 04, 2020 @ 03:57 PM

A self-serving bias can cut two ways. Avoid any form of self-destruction.

As you'll see in this video, if you take credit and say, "Those good things are due to me," then you have a self-serving bias. If you say, "Those bad things are not my fault, they happen to me because of someone or something else," then you have the other side-of-the-sword where you are playing the victim.

Basically, having these kinds of biases hobble your growth.

The solution is to let go. Let go of the credit. Let go of the victim language. Just let go of the bias altogether.

It all correlates to the versions of the truth. There's your truth. The other person's truth. Then theirs likely 'the truth.'

Having a bias may make you feel good. You may feel vindicated. You may feel 'right.' Your bias may launch you into, "The good fight." But if bias has anything to do with ego or fear, it is a bias that is on the road to dysfunction.

If you absolutely HAVE to HAVE bias, then have a bias for LOVE while you have a bias against hate.

As Martin Luther King said, "Hate is too great a burden to bear."

Look for ways you can observe without judgment. Look for opportunities to clarify someone's point of view. Challenge yourself to actively listen over silently formulating what you're going to say next. Self-serving biases diminish your relationships with others, and, get this, your self.

Breakthroughs in life happen when you are constantly in the solution loop of listening, not talking. Test out what you think and challenge your own beliefs. Be part of a conversation not a one-way stream of your biases. Being right is far less important than being happy.

Let go of the self-serving bias.

Tags: Self Development, Sales, Team Building, Motivational, Business Leadership, Inspirational, Changing Times, Safety

Are You the Role Model You're Meant to Be?

Posted by Vince Poscente on Wed, Nov 04, 2020 @ 03:27 PM

Lead By Example

Few of us "sign-up" to be a role model but all of us are a role-model in some way or another. Whether it's your inner circle, random acquaintances, or an unknown observer, you are being observed at some level.

I remember when Michael Irving was being scrutinized for his behavior and he said, "I never signed up to be no role model." Too bad there Sparky, you and the rest of us ARE role models. We all influence each other in some fashion or another. What you do about it is up to you.

There are all sorts of paths to "lead by example." What you do leads the list. What you say, is a close second. Who you hang out with, snuggles up to third-place. Then there's a pack of: who you work with, play with, endorse, reject, and inspire. There are the places you visit, the events you attend, the sites you click onto, the mail you receive.

There are a gazillion different ways to be perceived and an overwhelming number of messages you send out to your world.

What is a mere mortal to do?

Do the best you can while knowing you can always go from your best to better. Being a perfect role model is not the point. Being an ideal role model is not the destination.

Being the person who serves with love and seeks fulfillment is a pretty good place to start.

All this is not in the video but I did want you to have a touchstone for being the role model you are meant to be.

Tags: Goals, Self Development, Inspirational, Changing Times

How to Eliminate Fear (or at least make fear insignificant)

Posted by Vince Poscente on Wed, Nov 04, 2020 @ 03:05 PM

Fear can be the bane of our existence. Getting rid of fear(s) will be a lifelong pursuit. 

The paradoxes surrounding FEAR is multilayered: 

  • Run away from fear it gets larger.
  • Run towards fear and it gets smaller.
  • If you let fear go up, confidence goes down.
  • If you minimize fear, confidence goes up.
  • Fake that you're not scared and you're only kidding yourself.
  • Embrace your fears and you are courageous.
  • If you ignore what you fear, you're ignoring what is important to you.
  • If you dive into the middle of what scares you you're on your way to fulfillment. 

This video is a small exploration into the power of fear. Whether that power is in your hands or out of your control is absolutely up to you.

Enjoy.

Tags: Goals, Self Development, Sales, Business Leadership, Inspirational, Money, Changing Times, Safety

The Zen of Getting Along

Posted by Vince Poscente on Tue, Oct 06, 2020 @ 04:03 PM

Today’s message has to do with not being so fixated on making the other side wrong.

Whether it has to do with business growth, overcoming obstacles, maintaining resilience or a simple conversation that finds itself on the topic of politics. 

I'm a DIY (Do It Yourself) kind of guy.

There are really two categories of people.

There are the "DIYs" or there's the “I don’t care how it works just fix it” kind of person.

Remember the book, Zen and the Art of Motorcycle Maintenance. It is a book from long ago that triggered a lot of us to say I want to figure out how this works and get after it. It did not trigger people that went I don't care how it works and quite frankly I'm going to pay somebody to figure out how to make it work because I got better things to do.

Those two categories of people are very different. But here we are. Two sides who don’t see eye to eye yet they coexist wonderfully.

They don't try and make the other one wrong and say, “Well you got it wrong. My way is the right way!”

They coexist. They get along.

So whatever category you find yourself in, we can get along with the other side.

In fact when it comes to getting along … we got this!

Tags: Team Building, Business Leadership, Inspirational, Changing Times, Virtual Meetings

Goal Acceleration | Raising Good Kids | Making the Sale and MORE

Posted by Vince Poscente on Tue, Sep 15, 2020 @ 03:15 PM

Conversations with Dune explore a variety of inspirational topics, practical tools for entrepreneurs, insights for parents, and anyone searching for a better way... Enjoy this one hour and fifty minute interview. 

Tags: Goals, Self Development, Sales, Business Leadership, Inspirational, Money, Changing Times, Safety, Neuroscience of Safety, Safety Training

When the System Is Not Working

Posted by Vince Poscente on Tue, Jul 07, 2020 @ 11:38 AM

Here's a quick BREAKTHROUGH video on how to approach a "system" that is not working.

With the backdrop of a swimming pool that cost hundreds of dollars to throw possible solutions to getting it 'balanced' - the ultimate solution was to drain the pool and start over. With systemic failure in organizations, institutions and even relationships, the higher the complexity the more a "start over" approach may be the best solution. Clearly, this can be a painful process. In this isolated case, draining the pool was costly but, in the long run, less costly than a series of chemical additives, backwashing and water loss. Oh, and the physical labor involved in washing away the persistent algae with gallons of muriatic acid and the safety protocol involved makes it even more arduous.

BUT - still - necessary.

If you're in a position of influence to change a system, you may find yourself in a similar situation. "Draining the pool" is a metaphor of cleaning house. Which is a metaphor for wiping the slate clean. Which is a metaphor for starting over. Enough mixed metaphors already.

Get honest with the system you are a part of. Can you influence the courage necessary to start over.

It will be painful, costly and taxing, but you will find it is worth it for those who want to play in your pool later. (ugh.... another metaphor ;-) Reach out to us if you need help with the tactics necessary to start over. Leaders, this is your chance for change.

Tags: Goals, Business Leadership, Changing Times

A Radical Safety Approach to Reentry

Posted by Vince Poscente on Thu, Jun 04, 2020 @ 05:54 PM

Much like Apollo 13’s urgent and calculated need for a specific reentry trajectory, we need a safe and specific reentry into The New Abnormal, post-pandemic work life.

Utility Worker SafetyWhile there’s a practical set of standards we all must follow, your organization will be making a mistake if it does not lead with the personal set of standards for reentry. Allow your practical standards to be more effective and embraced company wide.

Let's start with looking at a radical change from the behavioral change bias that exists in most conventional safety cultures. Instead of starting with Behavioral Change, think about Peak Performance Before Behavioral Change.

As an Olympian and Team Leader for Expeditions in the Himalayas, I find myself scratching my head when safety professionals lead with behavioral change. I’m not arguing that behavioral change isn’t important. In fact, it’s essential for a vibrant safety culture to institute behavior change initiatives to reach the elusive goal of zero incident. But, what if we can create a world-class safety culture with optimum safe behavior (without starting AT the behaviors themselves)? This is where peak performance can radically improve the adoption rates of safe, post lock-in behaviors.

Continuing to wash your hands, six-foot physical distancing, open spaces over enclosed environments, optimum foot-traffic lanes and even face masks are all practical applications of minimizing the spread of any kind of virus. Yet, peak performance is a function of a deep sense of connection to the outcomes you desire. For an athlete, it’s winning a race or competition. For a musician, it is an epic performance or song. But how does that translate into a peak performance for a fork-lift operator or a technician who spends a third of his or her time in a vehicle? The secret is in The Emotional Buzz.

A number of years ago, a large American Oil Company was struggling with tragic deaths and severe incidents as pipe was being laid in remote parts of Columbia. No matter of ‘Behavior Change Messaging’ was getting the desired effect. Senior executives took a radical approach to messaging from a different angle. According the team leader at the time, “We took our message to the spouses of the construction workers. Essentially, we said to the wives,

‘Hey, do you want your breadwinner to make it home tonight? Let’s remind them how important it is to you that your husband is careful and conscientiously being safe at all times.’

Immediately we saw a reduction in the severity and frequency of recordable incidents. We learned to approach the problem from the heartstrings and not just to the eyes and ears.”

The Emotional Buzz is a catalyst for internal motivation. It is what North is on a compass. When an individual has an Emotional Buzz attached to her or his everyday life, there is a clear attachment to behavior that is aligned with the outcomes sought. 

First, establish the Emotional Buzz for your employees and you will have an easier time attaching behavioral change in a world-class safety culture. 

Tags: Changing Times, Safety, Radical Safety, Neuroscience of Safety, Safety Training

7 Highly Effective Virtual Meeting Tactics

Posted by Vince Poscente on Fri, May 15, 2020 @ 04:07 PM

Deliver experiences that put everyone in the front row.

Whether your virtual event has 10,000 people on it or 100, follow these highly effective approaches to have maximum impact and lasting influence. I've been doing video production for years (starting with a vampire movie when I was 12 to documentaries to live feeds for World Championship Olympic Wrestling, etc). Couple that with me award-winning presentation skills and I know you'll benefit from this video. Meeting planners and C-Suite leaders agree that their most valuable asset, human capital, needs to be educated, entertained, and motivated for a successful online event. Watch this 1.5-minute video to make the most from your virtual meeting.

1. Go Spielberg, Not Fosse

Think production not theater. Use multiple cameras for a dynamic experience.

2. Hire a Production Host

Your IT Guy Aint' THE GUY. A Production Host knows Tech AND Production

3. Hire Presenters to Set Momentum and Tone

Pro Speakers Keep the Energy High. Execs Lead the Way.

 4. Assign Moderators for Optimum Flow

Ensure you have PreSet Polls, Q&A Plants and Meeting Rooms

5. Entertain, Educate and Motivate

Ensure each session has a healthy dose of each. 

6. Turn Your Panel into an Interview Festival

Assign 3 interviewers per panelist. Make your audience the hero.

7. Pre, During, Post Engagement Tools

Set the stage with Pre Event Materials that come-to-life during and after the event.

 

 

Tags: Goals, Sales, Team Building, Motivational, Business Leadership, Changing Times