Everybody's running around trying to do what the competition's not doing, especially when there's chaos. Here's how to have a competitive advantage.
Instead of trying to do what the competition's not doing, imagine your competition is the highest performers, that person that does what you do, and instead of doing what that person's not doing, try this. Do what the competition is not willing to do. What is that high performer not willing to do?
Typically, those are the things you're not willing to do either. The biggest advantage of virtual presentations is we're creating a dialogue, people communicating better. The biggest mistake is we're taking a bucket of content and dumping it on people's head and hoping that it sticks. The only way content is gonna stick is through an experience, and it's especially true with virtual presentations.
For you, I've created a virtual presentation for you that accomplishes three things.
First, that it's ENTERTAINING. The people are engaged in the story because of storytelling. This recreational skier to Olympian in four years is also the motivational piece.
The second piece, being MOTIVATED to move forward and to be inspired by someone else's story that draws them in to that experience.
The third piece is the CONTENT, the content that gets inside their head that's both innovative and counterintuitive. The people go, "Okay, that's a great idea. "Hadn't thought of it that way."
For example, use a gold dot is a trigger for your emotional buzz. I put them everywhere. On the back of my cell phone. On the odometer in my car. On the bathroom mirror. On my toothbrush. A gold dot triggers that emotional buzz of where you want to go.
When you have an emotional quotient attached to where you want to go, your people are going to get exceed their goals faster than you ever thought possible.
Listen, bring in a professional speaker. As an Olympian, a "New York Times" best-selling author, and Hall of Fame speaker, I'm able to take people on an unforgettable experience in a virtual presentation where they're engaged. It sticks for a lifetime. The best part of my virtual keynotes is they are interactive.
We had a comment the other day, the attendee said, "I felt like I was in the front row." Put your audience in the front row of this virtual presentation and given them an experience. We had zero people drop off the call. Zero. Zero people because they were entertained, educated, and motivated all at the same time.
Let's do those three things within your virtual presentation.