3 Ways to Protect Your Business
If you're facing a veritable rodent in your midst; be it a hacker trying to disrupt your business, a knock-off competitor who wants to steal your clients/prospects, a rip-off copycat who can't come up with their own ideas... you have to think like them. Using a metaphor of raccoons that set-up residence in our attic, here are a few ideas to fend off the business rodents who can infest your space.
Don't Blindly Trust the Professionals.Without going into details about how the roofing pros didn't ensure raccoons got into our attic, suffice to say they fell short of keeping the sound of raccoons ballroom dancing on our upstairs ceiling. Thousands of dollars later, the "pros" were never invited back while the raccoons never needed an invitation.
Overestimate the Tenacity of Your Competitors.It turns out that raccoons are pretty tenacious creatures. I custom built a layer of hardwood and stapled chicken wire all along the point where the raccoons were getting in. I even hired a small man to squirm into the space between the roof and soffits to ensure the barrier was screwed in. Months later, the sound of raccoons doing a remake of Saving Private Ryan echoed through our entire attic space. Again, I humanly relocated our furry guests.
- Overcompensate Your Barrier(s) to Entry. With the roofing company and skinny helpers permanently in my rear-view mirror I decided to take matters into my own hands. With the barrier of wood and chicken wire torn back and tossed aside by raccoons determined to exercise their squatter's rights, I squeezed into the tiny space. I sprayed Coyote Urine in and around the opening. I tripled the number of screws in the wood/wire barrier. I caulked the entire perimeter. I cut out sheet metal to cover the space with extra-flaps to surround the top, sides and bottoms. Screwed another dozen screws into any available opening. Then caulked the entire length and breadth of the metal edges.
By thinking like a raccoon (not lazy roofers or uninvested skinny guys) did I conquer this first world problem. May your business be fortified by your attention to not blindly trusting professionals, overestimating the tenacity of your competitors, and overcompensating any barriers to entry into your business space.