Reach Your Growth Goals in 1/2 the Time

Posted by Vince Poscente on Wed, Feb 08, 2017 @ 03:12 AM

To experience the compounding effect of your client testimonials,

watch this.

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Testimonial Insights:

#1: Your prospects believe your clients before they believe you.

#2: Up to 50% of all buying decisions are from word-of-mouth and testimonials.

#3: You can double your growth by increasing testimonials/word-of-mouth by only 12%.

Two ideas to increase business with improved testimonials.

Put a Face to the Name

Which testimonial example below compels you?

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Vince understood the challenges of our industry. He used this information to tailor his message so that it was meaningful to our members. He did a magnificent job in engaging the audience, motivating and keeping everyone's attention. Also, his preparation and follow-up were more than what was expected. Vince is a dynamic speaker who motivates the room with his energy and his story.  Fabulous presentation!

Sally Schopmeyer President, BSCA

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Thank you for representing us at the BSCA International annual meeting and great connecting with you in person. As I hear of any things coming up for Diversey or outside I will surely keep you in mind.  I heard a lot of positive feedback from your presentation. Of course now everyone is emailing me looking for you books. I look forward to staying in touch Vince.

John Ravaris VP Corp. Accts, Diversey

Make It Easy for Your Client

Don't just ask for a testimonial. Turn client feedback into a benefit laden testimonial.  

Instead of asking for a testimonial, that may or may not hit the mark, structure your 'testimonial ask' into three steps. 

Week ONE, survey your client, "In order for us to improve; What three benefits did you gain from working with us?"

Week TWO, message your client, "Thanks for your feedback. Quick question... Would you approve a the attached testimonial based on what you said last week?" (Make signing off on a testimonial easy for your client. Use their benefit words with copy that makes it deliciously appealing.)

Week THREE, post a "face to the name testimonial" because your prospects believe your clients before they believe you, you'll increase word-of-mouth sales and you'll reach your growth goals in 1/2 the time

Tags: Sales