To experience the compounding effect of your client testimonials,
![Screen Shot 2017-02-06 at 10.45.28 PM-1.png](https://www.vinceposcente.com/hs-fs/hubfs/Screen%20Shot%202017-02-06%20at%2010.45.28%20PM-1.png?width=455&name=Screen%20Shot%202017-02-06%20at%2010.45.28%20PM-1.png)
Testimonial Insights:
#1: Your prospects believe your clients before they believe you.
#2: Up to 50% of all buying decisions are from word-of-mouth and testimonials.
#3: You can double your growth by increasing testimonials/word-of-mouth by only 12%.
Two ideas to increase business with improved testimonials.
Put a Face to the Name
Which testimonial example below compels you?
Sally Schopmeyer President, BSCA |
![]() John Ravaris VP Corp. Accts, Diversey |
Make It Easy for Your Client
Don't just ask for a testimonial. Turn client feedback into a benefit laden testimonial.
Instead of asking for a testimonial, that may or may not hit the mark, structure your 'testimonial ask' into three steps.
Week ONE, survey your client, "In order for us to improve; What three benefits did you gain from working with us?"
Week TWO, message your client, "Thanks for your feedback. Quick question... Would you approve a the attached testimonial based on what you said last week?" (Make signing off on a testimonial easy for your client. Use their benefit words with copy that makes it deliciously appealing.)
Week THREE, post a "face to the name testimonial" because your prospects believe your clients before they believe you, you'll increase word-of-mouth sales and you'll reach your growth goals in 1/2 the time.