Audio branding impact is not just for large companies. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your customers’ experience.
Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately. Intel. Netflix. HBO. McDonalds. A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customers’ experience of your product or service.
Audio branding is next level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He supports the fact that audio branding is important.
"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle in the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."
Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image. In the roaring 20's Wheaties introduced a jingle. The first jingle broadcasted on radio was a General Mills initiative. "Wheaties, the best breakfast food in the land" first aired December 24th, 1926. It only aired in Minneapolis market. Sales in that area blew the roof off sales compared to the rest of the country. Advertisers caught on. It wasn't long after, alongside the popular 'radio in every home' companies took advantage of the infectious power of a catchy jingles from "plop plop fizz fizz" to "Like a good neighbor."
The next iteration of sound branding are audio logos. The addition of sound, and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphines. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down."
The internet, websites, and proliferation of video communication facilitates immediate access for savvy entrepreneurs to do the exact same thing as the corporate 'Big Dogs.'
The accessibility of having your own sound logo has become immensely accessible. Answer these questions:
1. Where can you get a Champagne Sound Logo on a Beer Budget? (see @MaxLewisPoscente cell 214-240-9987 below)
2. What are the Top Ten Jingles of our time?
- McDonald's "I'm Lovin' It"
- Kit Kat® "Give Me a Break"
- Oscar Mayer "I Wish I Was an Oscar Mayer Weiner"
- Subway "Five Dollar Foot Long"
- Empire "800 Number"
- State Farm "Like a Good Neighbor"
- Lucky Charms "They're Magically Delicious"
- Huggies "I'm a Big Kid Now"
- Alka Seltzer "Plop Plop, Fizz Fizz"
- Band-Aid "Stuck on Band-Aid"
3. What are the best sound logos of our time?
- Microsoft Windows 95
- MGM Lion
Full disclosure, @MaxLewisPoscente is my son and I learned this from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their brand experience. If you'd like to learn more about how a sound logo would benefit your business, contact @MaxLewisPoscente cell 214-240-9987.
#breakthroughs #soundlogo #businessgrowth #audiobrand #wegotthis