How does beginner’s luck work when subsequent and more informed efforts are subpar? It all has to do with your elephant. 🐘
Credit Dr. Lee Pulos’ research: in one second, your conscious mind processes with 2,000 neurons while your subconscious utilizes 4 billion neurons. To remember this amazing ratio, it’s like an ant 🐜 who thinks it decides direction while riding on the back of an elephant. Who’s really in control of where they end up?
You make a decision to go west, get fit, meet the partner of your dreams, add a comma (or two) to your bank account, and sign up five new clients before month’s end. But, alas, you end up east, out of shape, dating a doofus, distracted by a scary bank balance, and no new clients within miles of the bookings board. It’s time to understand the mojo of beginner’s luck.
Simply put, your elephant doesn’t know what you don’t know. The ant is busy trying to figure out the top-line basics while the subconscious mind is given complete autonomy. Imagine 4 billion neurons’ only measure - is the outcome.
Hit the ball in the middle of the fairway. Close that sale your 1st time out. Get a Standing O your first time on stage.
You’ve started in flow. Non-thought. Your elephantine subconscious mind guides you without the annoying, fear-based part of the conscious mind interrupting with second guesses. After a few tries, you start to “think.”
Right? 🤔 No? 🤔 What the heck?
It gets worse. The ant screams down at the elephant.
What was I thinking? 😖 That was stupid. 😖 I suck!
Meanwhile, the elephant is listening and reacting.
Was I thinking wrong? 🤨 Am I stupid? 🤨 Did I let myself down again?”
Presto, a downward spiral of misalignment and negative patterns. It vortexes from bad to worse.
Bring that Beginner’s Luck Mojo back. Next time:
✅ Under-Think It
✅ Trust the Inherent Power of Your Elephant
✅ Relax, Step Forward, & Save Uncertainty for Another Day
You got this!
#beginnersluck #powerofsubconscious #antandelephant #setbacktobreakthrough
How does beginner’s luck work when subsequent and more informed efforts are subpar? It all has to do with your elephant. 🐘
Which thoughts of yours are worth grabbing and turning into action?
Hold onto those marquee thoughts that light up your insides. These ones flip a switch and tingle the spine.
What thoughts can’t be ignored?
What resonates with your life purpose?
1️⃣ A good idea won’t go away. If you wake up and that pesky thought keeps popping up. Pay attention. Poke at it. Talk about it.
2️⃣ A thought that excites you AND scares you is meant to be honored. If I’ve taught my kids anything it’s “Never make a decision based on fear.” Honor those thoughts that need your focus.
3️⃣ Some thoughts are born out of negative patterns. These ones need to be interrupted until they stop appearing.
Interrupt these ones:
· I’m not good enough.
· I’m not worthy.
· I’m too young/old/tall/short/overweight/skinny etc.
Consistently interrupt thoughts that don’t serve you. Replace them with those thoughts that inspire you. Eventually, the toxic pattern will dissipate and disappear.
Be the architect of your dominant thoughts and establish a truth about yourself that inspires others.
You got this!
#mindset #positivity #saleskills #leadershipskills #setbacktobreakthrough
Twelve months before competing in the Olympics I seized a chance to train with some of the best speed skiers in the world: The French. During this time, there was one day that changed my life.
It was a snow day. This means it snowed too much for us to train outside.
Near the base of Les Arc 2000, 22 athletes assembled in a gymnasium.
Remember, these are amazing human beings in peak physical aptitude and condition.
Allow me to translate what the coach said. “Get on this rope and walk the length of it.”
Each of us took a turn a mere 18 inches off the floor. Zero progress. Only side to side flopping of arms that would make Kermit the Frog envious.
Phillipe Goitschel (next year he won the silver medal) flailed. He couldn’t stay on the rope.
Finally, after 45 minutes, as everybody had multiple tries, no one succeeded.
The coach bided his time until his teaching moment broke the frustration.
“STOP! Stop looking at the rope. STOP LOOKING AT THE ROPE!!” He stared at each person surrounding him. “Look at a point where you want to end up. Do not take your eyes off that.”
Phillipe pushed to the front and hopped up. He alternated between looking at the rope and looking at a point on the wall. He failed to advance.
“STOP!” urged the coach. “Just look at the point on the wall where you want to end up. The rope will always be underneath you. Your feet will always be at the end of your legs. Just focus on the point you have chosen.”
Phillipe locked in on a peg at eye level. Et voila. He virtually glided to the end of the rope.
Within ten minutes, 22 athletes went from being unable to walk even five feet on the rope, to walking the length of the rope, turning around, and coming back.
Just by changing the focus.
Are you laser-focused on the exact point you wish to go or are you concerned about where you may fail? Look up and go.
#focus #leadershipskills #salesskills #inspiration #setbacktobreakthrough
Audio branding impact isn’t just for large corporations. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your brand and better connect with your customers.
Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately.
Intel Corporation, Netflix, HBO, McDonald's.
A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customer’s experience of your product or service.
Audio branding is next-level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He promotes audio branding as important.
"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."
Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image.
The next iteration of sound branding is audio logos. With the addition of sound and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphins. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down."
Where can you get a Champagne Sound Logo on a Beer Budget? ➡️ Max
Full disclosure, Max (25) is my son. I learned about the impact of audio branding from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their customer experience. If you'd like to learn more about how a sound logo would benefit your business, call Max at 214-240-9987.
In the meantime, continue to implement ways to connect your brand promise with a memorable experience.
#customerexperience #soundlogo #businessgrowth #audiobranding #aboutyou
You may think you're the exception. BUT... everyone has Blind Spot Bias.
We each have a tendency to see other people being more biased than we are. In fact, in one study - over 85% of Americans reported they are less biased in their thinking.
People are motivated to see themselves in a positive light while biases are generally seen as undesirable.
Everyone has unconscious patterns and personal ‘factory defects’ if you will. There are things about each of us, we don’t know we have.
Let’s say elbow skin for example.
Roll your sleeve up and give your elbow skin a pinch. There, see that, you have no feeling in your elbow skin. A factory defect you weren’t likely aware of.
Another 'factory defect'... you have a Blind Spot.
Take this quick test. Cover your left eye. Keep your right eye on the + sign while you slowly bring your face closer to the screen. At some point the black spot will disappear then reappear. THAT is your blind spot.
When it comes to topics you’re passionate about, you also have a combination of blind spots. Blind Spot biases are enhanced by confirmation bias and repetition bias. You recognize data as aligning with your way of seeing the world, and bingo you have reinforced or confirmed your bias. Or, you hear a certain bit of information repeatedly and you are in the sights of repetition bias.
If you hold your gaze from a fixed position, there is nothing you can do about your optical bias. It is by seeing something from a different angle or position will you then see what you couldn’t see before. The same can be said in life.
If you are posting your bias on social media or arguing your point with a significant other, know, you may have an unconscious bias, A BLIND SPOT that’s a factory defect somewhat like the unfeeling elbow skin of objectivity.
For leaders and sales folks who are driving forward without an awareness of your blind spot biases... give us a call. The value of an outside perspective can be priceless.
It’s hyper-competitive out there and we all seek ways to protect what we’ve built. There are those who are determined to attack your book of business, storm your sales territory, steal your market share, displace you from the job you enjoy, or a litany of ground assaults. Lead with value first and you will effectively create a protective moat. The more valuable your upfront offer, the more you fortify unassailable walls. Be creative with the value you provide.
Here’s an example:
This past week I attended this compelling session by @RichardBliss. He talked about the tactics to get the highest engagement on LinkedIn. While he conducted the session, a real post was initiated by an attendee.
By the end of the 90-minute course, she had over 1,000 impressions. It was impressive. I tried my own LinkedIn post and checked most of the boxes:
- Write a compelling post,
- include names of individuals,
- add original images,
- insert 3-5 hashtags,
- and make it a priority to answer all the comments that would appear in the first two magical hours of the posting.
Alas, the post only had a few dozen views.
Undeterred, I realized I needed to encourage comments by providing value to them first.
I texted 155 friends on Wednesday with an invitation to participate in this study and (here's the value part) a promise to provide the results.
At the time of posting this to you, the impressions on Thursday’s post were 4,500.
By offering value first, you are effectively competing at a higher level. With a background in ski racing, I learned it is conventional and average to do what your competition is not doing. Instead, do what the competition is not willing to do, and you’ll put a moat around your business.
With this moat of value, you will better secure that castle of yours.
#businesslife #innovation #digitalmarketing #winningstrategies #setbacktobreakthrough
Audio branding impact is not just for large companies. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your customers’ experience.
Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately. Intel. Netflix. HBO. McDonalds. A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customers’ experience of your product or service.
Audio branding is next level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He supports the fact that audio branding is important.
"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle in the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."
Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image. In the roaring 20's Wheaties introduced a jingle. The first jingle broadcasted on radio was a General Mills initiative. "Wheaties, the best breakfast food in the land" first aired December 24th, 1926. It only aired in Minneapolis market. Sales in that area blew the roof off sales compared to the rest of the country. Advertisers caught on. It wasn't long after, alongside the popular 'radio in every home' companies took advantage of the infectious power of a catchy jingles from "plop plop fizz fizz" to "Like a good neighbor."
The next iteration of sound branding are audio logos. The addition of sound, and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphines. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down."
The internet, websites, and proliferation of video communication facilitates immediate access for savvy entrepreneurs to do the exact same thing as the corporate 'Big Dogs.'
The accessibility of having your own sound logo has become immensely accessible. Answer these questions:
1. Where can you get a Champagne Sound Logo on a Beer Budget? (see @MaxLewisPoscente cell 214-240-9987 below)
2. What are the Top Ten Jingles of our time?
- McDonald's "I'm Lovin' It"
- Kit Kat® "Give Me a Break"
- Oscar Mayer "I Wish I Was an Oscar Mayer Weiner"
- Subway "Five Dollar Foot Long"
- Empire "800 Number"
- State Farm "Like a Good Neighbor"
- Lucky Charms "They're Magically Delicious"
- Huggies "I'm a Big Kid Now"
- Alka Seltzer "Plop Plop, Fizz Fizz"
- Band-Aid "Stuck on Band-Aid"
3. What are the best sound logos of our time?
- Microsoft Windows 95
- MGM Lion
Full disclosure, @MaxLewisPoscente is my son and I learned this from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their brand experience. If you'd like to learn more about how a sound logo would benefit your business, contact @MaxLewisPoscente cell 214-240-9987.
#breakthroughs #soundlogo #businessgrowth #audiobrand #wegotthis
A self-serving bias can cut two ways. Avoid any form of self-destruction.
As you'll see in this video, if you take credit and say, "Those good things are due to me," then you have a self-serving bias. If you say, "Those bad things are not my fault, they happen to me because of someone or something else," then you have the other side-of-the-sword where you are playing the victim.
Basically, having these kinds of biases hobble your growth.
The solution is to let go. Let go of the credit. Let go of the victim language. Just let go of the bias altogether.
It all correlates to the versions of the truth. There's your truth. The other person's truth. Then theirs likely 'the truth.'
Having a bias may make you feel good. You may feel vindicated. You may feel 'right.' Your bias may launch you into, "The good fight." But if bias has anything to do with ego or fear, it is a bias that is on the road to dysfunction.
If you absolutely HAVE to HAVE bias, then have a bias for LOVE while you have a bias against hate.
As Martin Luther King said, "Hate is too great a burden to bear."
Look for ways you can observe without judgment. Look for opportunities to clarify someone's point of view. Challenge yourself to actively listen over silently formulating what you're going to say next. Self-serving biases diminish your relationships with others, and, get this, your self.
Breakthroughs in life happen when you are constantly in the solution loop of listening, not talking. Test out what you think and challenge your own beliefs. Be part of a conversation not a one-way stream of your biases. Being right is far less important than being happy.
Let go of the self-serving bias.
Fear can be the bane of our existence. Getting rid of fear(s) will be a lifelong pursuit.
The paradoxes surrounding FEAR is multilayered:
- Run away from fear it gets larger.
- Run towards fear and it gets smaller.
- If you let fear go up, confidence goes down.
- If you minimize fear, confidence goes up.
- Fake that you're not scared and you're only kidding yourself.
- Embrace your fears and you are courageous.
- If you ignore what you fear, you're ignoring what is important to you.
- If you dive into the middle of what scares you you're on your way to fulfillment.
This video is a small exploration into the power of fear. Whether that power is in your hands or out of your control is absolutely up to you.
Conversations with Dune explore a variety of inspirational topics, practical tools for entrepreneurs, insights for parents, and anyone searching for a better way... Enjoy this one hour and fifty minute interview.