Have you noticed how emails increasingly seem like automated, robotic telephone messages? We don’t normally read them carefully. Our busy day forces us to scan, pass-by multiple questions buried in the middle and, often, miss stuff at the end. Like being interrupted with a recorded message, we hang up early and dismiss that annoying feeling.

It’s time to elevate your communication game. Imagize your emails.

The concept is simple. Copy an eye-grabbing picture and paste it in context with your email.

For example, if you wanted to drive referrals for a service or product your represent, you might send an email like this.

Mark,

You might not be forwarding our 70 Second eBrief to your inner circle, we didn’t want to take it personally. We trust you’ll put a smiles on their faces. Forward this eBrief to a few of your friends so they can put smiles on their faces.

Best wishes,
Vince

Adding humor has the most traction. Use Google or Bing Images to search for non-copyright photos. Here’s another example in a situation where you are updating someone on the status of a project.

Denise,

Our web design is taking shape. Thanks for your loyal support in the past. We would love your input on the layout. What do you think, confusing, clear or is there a better way? Your direction on this will help us a great deal. Thanks in advance!

Click this link for a sneak peek at the initial stages of our new design. "Reply" if you have any ideas.

Take care,
Vince

Want to take your imagizing to the next level? Send a quick video from your smart phone. Embed a short message into the email to really show you care. For example, at a recent engagement, one of the key organizers was unable to attend. I took a quick video from the venue to wish her well and that she was missed. It took a few seconds but made difference in her world. To protect her privacy, here is a fun, 30 second example instead (uploaded to YouTube so you could see it easily).

Barbara,

We missed you at the Sales KickOff meeting in San Diego. Your team were gracious hosts. The attendee’s had a blast! All the planning you did paid off - big time. BUT… it really wasn’t the same without you.

Get well soon Barbara.

Warm wishes,

Vince

If you don’t know how to copy and paste pictures or videos into an email, it’s time to learn. You can either differentiate or wallow in the mediocrity of boring, uninteresting messages. Imagize your emails to show how much you care.