Audio branding impact isn’t just for large corporations. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your brand and better connect with your customers.
Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately.
Intel Corporation, Netflix, HBO, McDonald's.
A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customer’s experience of your product or service.
Audio branding is next-level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He promotes audio branding as important.
"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."
Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image.
The next iteration of sound branding is audio logos. With the addition of sound and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphins. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down."
Where can you get a Champagne Sound Logo on a Beer Budget? ➡️ Max
Full disclosure, Max (25) is my son. I learned about the impact of audio branding from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their customer experience. If you'd like to learn more about how a sound logo would benefit your business, call Max at 214-240-9987.
In the meantime, continue to implement ways to connect your brand promise with a memorable experience.
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