Here’s what I learned from writing eight books on leadership for the self. It’s easy to write a bad book. It’s a worthy challenge to write a good book. What makes a good book?
Psssst. This also applies to memos, emails, and letters.
If you’ve got a book in you, here are a few objectives that I personally strive for (and hopefully achieve):
💡 Make it a Page Turner. Every sentence, paragraph, and chapter should entice the reader to want to read the next sentence, paragraph, and chapter. If you get the reader so flipping curious to know what’s next, give yourself a gold star.
💡 Make it Innovative or Counter Intuitive. If the reader thinks, “No $#1+ Sherlock,” then you’ve missed the mark. Use this as your mantra… “Never state the obvious.” Example: “Fall is here and the leaves are turning color,” or “You may be stuck between a rock and hard place,” then you have lost your audience. Think of clichés and aphorisms as toxic book sludge.
💡 Bring People Into an Experience. Content does not rule the day if the experience doesn't lead the way. Yes, you want to grab someone’s attention with a point that has them think, “Gee, I didn’t think of it that way.” But then quickly transition into a story that has them noodling on what this must have felt like. At this point, you can support the story with your irresistible content.
This video is an exploration of a story-forward concept that is full of content designed to help people like you and me to get past any personal earthquakes. Heck, the Dalai Lama liked it…