You may have noticed two interesting corporate profiles surfacing in the last few years.

One profile is a company curled up in the corner, in the fetal position, waiting for the storm to pass. You can tell it’s them because there is a distinct sound of Barry Manilow rearranged for a Wurlitzer electronic organ played over tinny speakers only found in elevators and small town supermarkets.

The other profile has taken an aggressive approach. Think Led Zeppelin or Wolfmother. There’s an idea… Let’s have a sound track for the rest of this eBrief.

Click this link. Turn up your speakers. Come back to this article and keep reading.

C’mon.

Let your hair down. Wear that Spandex found in the bottom of your drawer. Air guitar like no one is looking. Let’s rock!

An unusual indicator of what the economy is doing can be found on my speaking calendar. An associate in the Financial Services world postulates - professional speakers are one leading indicator for the economy.

If you look my speaking calendar for Q4, 2011 it is four times busier than it was in Q4 2010. (ohhhh this is a great part of the song… now pretend you’re the drummer…)

Every single one of our corporate clients opening their wallets to hire me this year are lockstep in their approach. Forge ahead now. Be aggressive. Don’t wait for things to get better. Make things better. Take market share from our competitors.

Their competitors seem to be waiting for a sign – let’s go out on a limb and call that sign “revenue.”

Well, if you’re reading this and you’re looking for a different sign, this is it. The revenue is out there. It’s just going to the wrong company. Your job is to show that misguided revenue where it belongs.

Verne Harnish, Author of the book, The Rockefeller Habits called his company Gazelles because of this quote

“Every morning in Africa, a Gazelle wakes up. It knows it must run faster

than the fastest lion or it will be killed. Every morning a Lion wakes up.

It knows it must outrun the slowest Gazelle or it will starve to death.

It doesn't matter whether you are a Lion or a Gazelle...

when the sun comes up, you'd better be running.”

You can’t afford to wait until 2012. You have a responsibility to wake up every morning and define today on your terms.

Define your year or your competitor will define it for you.

Now jump off those speakers… stick your tongue out and jump around the stage.

You own 2011 you little rock star you. You can reach your BIG GOALS.