Cement Your Brand Impressions with Audio Branding

Posted by Vince Poscente on Mon, Sep 12, 2022 @ 02:36 PM

Audio branding impact isn’t just for large corporations. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your brand and better connect with your customers.

Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately.

Intel CorporationNetflixHBOMcDonald's.

A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customer’s experience of your product or service.

Audio branding is next-level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He promotes audio branding as important.

"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."

Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image.

The next iteration of sound branding is audio logos. With the addition of sound and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphins. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down." 

Where can you get a Champagne Sound Logo on a Beer Budget? ➡️ Max

Full disclosure, Max (25) is my son. I learned about the impact of audio branding from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their customer experience. If you'd like to learn more about how a sound logo would benefit your business, call Max at 214-240-9987.

In the meantime, continue to implement ways to connect your brand promise with a memorable experience.

#customerexperience #soundlogo #businessgrowth #audiobranding #aboutyou

Tags: Sales, Motivational, Business Leadership, Changing Times

Met a Monk, Who Knew a Monk, Who Knew a Monk

Posted by Vince Poscente on Sun, Sep 11, 2022 @ 08:00 AM

“How did you get the Dalai Lama to endorse your book?” I Met a Monk, Who Knew a Monk, Who Knew a Monk.

The detailed answer is more about how you may find the perfect person who’ll help your cause.
 
Are you looking for a better job? The best architect?  A Whale Client? The Dalai Lama to endorse your book? Don’t stop at one connection. Put yourself in a position until there’s a metaphorical monk, who knows a monk, who knows a monk.
 
In 2019 I organized an expedition to the Himalayas. A tendon in my ankle snapped just a few days before the trailhead. It was tough to see the team and my daughter Alex leave without me.
 
“What happens now?” I wondered.
 
Ankit Sood (destination host and friend) decided we would tour through Northern India. En route to some fascinating locations, we ran into a friend of Ankit. Raj was part of the security detail for The Dalai Lama.
 
“Would you like to meet the Dalai Lama when you’re in Dharamsala?” Raj asked.
 
While his offer never came to pass, I had met a monk, named Tenni.
 
Tenni tracked down Monk #2, the secretary of His Holiness. He knew Monk #3, the US point person for The Dalai Lama.
 
Meanwhile, after I returned to the US, Ankit took my spot in meeting the Dalai Lama with a draft of The Earthquake in hand.
 
Over time Monk #3 made it clear the Dalai Lama’s quote
 
“Life has its ups and downs; however, we should never give up hope… The Earthquake will inspire many to meet the difficult challenges of life,”
 
was not an endorsement, “It’s a blurb.”  
 
Getting the blurb is that easy. Organize a trip to India. Change your plans. Meet Ankit’s friend Raj. Befriend Tenni. Find, two more monks, ship books, send 48 emails, and there you have it. A Dalai Lama blurb on the cover of your book.
 
*Team: Lindsey Max M. Patrick Capetillo Sydney Ace Kirina Mike Alex and Chris
 
#DalaiLama #Connections #KevinBacon #TheEarthquake #setbacktobreakthrough

✔️ To get The Earthquake signed for you by visiting our store link above
➡️ Or get the book faster at www.Amazon.com 

Tags: Goals, Motivational, Business Leadership, Inspirational

Being Blind to Bias and the Value of an Outside Perspective

Posted by Vince Poscente on Fri, Sep 09, 2022 @ 06:15 AM

You may think you're the exception. BUT... everyone has Blind Spot Bias.

We each have a tendency to see other people being more biased than we are. In fact, in one study - over 85% of Americans reported they are less biased in their thinking.

People are motivated to see themselves in a positive light while biases are generally seen as undesirable.

Everyone has unconscious patterns and personal ‘factory defects’ if you will. There are things about each of us, we don’t know we have.

Let’s say elbow skin for example.

Roll your sleeve up and give your elbow skin a pinch. There, see that, you have no feeling in your elbow skin. A factory defect you weren’t likely aware of.

Another 'factory defect'... you have a Blind Spot.

Take this quick test. Cover your left eye. Keep your right eye on the + sign while you slowly bring your face closer to the screen. At some point the black spot will disappear then reappear. THAT is your blind spot.

Blind spot bias with Vince Poscente

When it comes to topics you’re passionate about, you also have a combination of blind spots. Blind Spot biases are enhanced by confirmation bias and repetition bias. You recognize data as aligning with your way of seeing the world, and bingo you have reinforced or confirmed your bias. Or, you hear a certain bit of information repeatedly and you are in the sights of repetition bias. 

If you hold your gaze from a fixed position, there is nothing you can do about your optical bias. It is by seeing something from a different angle or position will you then see what you couldn’t see before. The same can be said in life.

If you are posting your bias on social media or arguing your point with a significant other, know, you may have an unconscious bias, A BLIND SPOT that’s a factory defect somewhat like the unfeeling elbow skin of objectivity. 

For leaders and sales folks who are driving forward without an awareness of your blind spot biases... give us a call. The value of an outside perspective can be priceless. 


#Goals #selfawareness #biases #BusinessLeadership #setbacktobreakthrough

Tags: Goals, Sales, Motivational, Business Leadership, Inspirational, Changing Times, CustomerExperience

Rush Toward Chaos - Upstanding vs Bystanding

Posted by Vince Poscente on Wed, Sep 07, 2022 @ 02:28 PM

For the next few paragraphs, I’m going to take my own advice and share a life-altering event in the hopes that this experience may help someone. As an author and speaker, I encourage others to be transparent, vulnerable, and honest so I need to do the same.
 Salman Rushdie piece in Sh Pk News
How do I recount the violent attack on Salman Rushdie while describing my role in protecting him? To be candid, I struggle with this. Friends encouraged me to write what I honestly still can’t grasp.
 
It was a serene August morning on Lake Chautauqua. Arriving early, I took a front-row seat at a literary festival. Peace quickly distorted into chaos as an assailant leaped on stage and repeatedly stabbed Rushdie. * (The grotesque sound of the blade thrust into a vulnerable body is what haunts me as I write this.) I was not alone in realizing Rushdie needed immediate help. 
 
A few steps onto the stage, three of us were able to overpower the assailant. Grabbing his collar with my right hand, I pulled the entire pile of bodies away from Rushdie. The guy on my left secured an arm. A guy on my right repeatedly said, “Pin the knife.” A police officer joined in and cuffed the assailant's wrists.
 
Citizens came to Rushdie’s aid too. Soon I recognized I wasn't needed any longer. The host asked everyone to calmly leave.
 
Sensing a logjam of people, police, and eyewitness reports, I walked toward the exit but stopped to see Rushdie lying in a pool of blood. He was cared for by a doctor and others from the venue.
 
Without any burden of second-guessing, the surreal experience keeps replaying in my mind - and heart.
 
Friends have said words like courageous and brave. That’s what it might look like from the outside. From my perspective, I was simply among those nearest to help.
 
Others have admitted they don't think they would have jumped in. Running toward chaos is an unnerving notion when personal safety is threatened. Meanwhile seeing something, then doing something is the instinct to protect. 
 
It is clear that how quickly we choose to act and what we do matters beyond our comprehension! It is also clear we each have a choice to be a bystander or an upstander. There have been times in my life when I've done one or the other. 
 
My personal earthquake and the aftershocks pale in comparison to what Salman Rushdie will have to recover from. It is Rushdie who is the courageous one. He is a warrior of free speech and will be undaunted by censors or threats.
 
*After being stabbed over ten times, Mr. Rushdie is on the path to recovery. May we all hold his well-being in our thoughts.
 
#chaos #PTSD #Rushdie #freespeech #setbacktobreakthrough
 

Tags: Motivational, Business Leadership, Inspirational, Changing Times, Safety, Radical Safety

Combine Exasperation with Aspiration for Big Goals

Posted by Vince Poscente on Fri, Jul 22, 2022 @ 01:01 PM

Aspirational vision needs a kinetic nudge from intolerable exasperation. In other words, we’re motivated by discomfort over ambition. What follows is magic.

For 22 years, tucked in the corner of our property, a dilapidated greenhouse waited to be restored.

Trivia: We live where Steve Miller grew up. The land’s musical past included Dr. George Miller’s fatherly green thumb. It once bloomed with geraniums and begonias. For 60 years, 🎶 time kept on slipping, slipping, slipping into 🎶 a rundown eyesore.

Why did it years to begin repair? A combination of exasperation and aspiration was needed.

Greenhouse Progress 2022

Some will quote Walt Disney, “If you can dream it, you can do it.” What if the “dream” is overwhelming? What if there are other “To Do’s” that are less daunting? Then, as our human condition is wont to do, “Not Now” rules over months and years.

Far-away goals are realized when we combine a well-defined feeling of discomfort with compelling ambition. The discomfort was A Broken Glass Monstrosity. The aspirational objective was A Sustainability Redo (prioritizing salvaged materials).

Stages included:

  • Months of cleanout. Stuff had to go somewhere
  • A reclaimed shed – disassembled, moved, and rebuilt
  • White Rock Tree Wizards removed a 40’ dying tree hanging over the greenhouse
  • Replace the roof (a tall order given a sustainability project)
  • Covered a 1,000 sqft cracked-concrete floor with 2,500 bricks sourced from the Nextdoor app
  • Resurfaced a double door plus a chandelier from ReStore
  • Piles of nail-filled wood from a White Rock Boat Club renovation
  • Flagstone and 5” posts from local demolitions
  • Timeworn, corrugated tin from farmers
  • Cedar fence slats repurposed for stub walls
  • Make three 26" citrus tree planter cubes and planter boxes made out of leftover salvaged wood
  • Soil from compost.

It all took relentless effort.

Help from family and friends appeared when most needed. Today it’s a vegetable-producing gem plus a work in progress. It’s a reminder of frustration and ambition intersecting.

Magic happens when we combine exasperation with aspiration.

PS Glass Doctor Dallas, expect a call.

#projects #greenhouse #frustration #ambition #setbacktobreakthrough

Tags: Goals, Motivational, Business Leadership, Inspirational

Helicopter, Snowplow, Bungee Leadership (Parenting)

Posted by Vince Poscente on Fri, Jun 17, 2022 @ 08:45 AM

Helicopter parents can be vilified. Snowplow parents can be criticized. Some are horrified by parents who encourage their kids to jump off the bungee platform. All three styles have their place, and all have one leadership outcome in common – Build Confidence. Meet Isabella, our youngest who’s thriving in her 21st year, and the focus of this leadership post.

Screen Shot 2022-06-15 at 3.08.30 PM

A few days ago, I asked a corporate audience, “How many were athletes?” The follow-up question was, “What percentage of results in competitive environments had to do with confidence?”

From this survey of 300 folks, “80 to 100%” was the range attributed to the value that confidence brought to any given outcome in sport. Broaden the focus to the artists or salespeople. The importance of confidence is evident.

Levels of confidence play a massively significant factor in all results.

Yes, skill is a baseline factor but without substantial confidence, results will be compromised. Let’s jump back to the three parenting (read leadership) styles.

Helicopter Parenting

Hovering over your child to ensure they have a grasp on consequences is critical in the beginning. But too much helicopter parenting will inhibit a child’s confidence acumen.

Snowplow Parenting

Paving the way for smooth life experiences can be irresistible.

  • “How much do you need? - - I’ll pay for it.”
  • “What did that person say to you? - - I’ll take care of it.”
  • “Where are you? - - I’ll come get you.”

Again, if the child is truly in danger, then getting involved up-front is essential parenting. But physical and emotional scrapes are a part of building confidence.

Bungee Jump Parenting

This parenting style has its place too. From our perspective, we always tried to make “The Jump” our kids’ idea, not “A Shove” from our agenda. For example, they’d come to us with a desire. “I want to make a documentary about the dangers of vaping for teenagers,” said a 15-year-old Isabella. Instead of making a statement of “yes” or “no.” We would ask a question, “How are you going to do that?”

We would marvel at her pursuit of raising money through babysitting or hosting Camp Fisher in our backyard. We might share some costs but “The Jump” was hers to take while she built confidence in the process.

By the time Bella hit 21 she knew the drill. If you want something, go get it.

She applied to be one of the 14 kids selected to the Prague Film Institute. 100% from her initiative, she hustled for scholarships and did video work for local entrepreneurs while she waited to see if she was selected. She ended up being chosen and instantly had the funds to jump across the pond to a study-abroad in the most magical city in Europe. After years of building her confidence muscle, she thrived and made her mark.

While there she applied for a three-day pass to attend the Cannes Film Festival. Before coming home she attended this marquis experience in her chosen field of filmmaking.

Parents and leaders who build confidence will see their kids and employees thrive.

PS Be nice to Isabella because we’ll all be working for her one day.

Tags: Business Leadership

Who's the Architect for Your Dominant Thought and Truth?

Posted by Vince Poscente on Sun, Jun 12, 2022 @ 01:22 PM

So, you like to have your way. Here’s a shortcut. Be the architect of your dominant thought and your truth. But we normally live with our truth and dominant thought that occurs to us. Here’s how to align your thoughts to get the outcomes you seek.

Step One: Align Your Ant and Elephant. 

Think of your conscious mind and subconscious mind as an ant and an elephant. The ant is on the back of the elephant. The conscious decisions you make are equivalent to the ant making decisions as to which direction to walk on the elephant hide. Meanwhile, the elephant is also making decisions on where to go. They (those scientists in white lab coats and thick glasses) call it SUBconscious because those thoughts are BELOW consciousness. 

Let’s say you got a birthday invite a couple of miles west of your home. You reply “Yes.” The day arrives. Your ant made a decision to go west. But your elephant walks east. You intended to be at a party on the west side but ended up at a closed-down gas station on the eastern side of town. 

Imagine this: What if your elephant goes in the same direction as you consciously decided? You aren’t just at the party. You are THE party!

Step Two: Define a Truth with an Elephant Buzz

Emotions drive thoughts. Thoughts drive behavior. Instead of trying to behave differently… Instead of trying to think differently… Focus on the Emotional Quotient. The Emotional Quotient is thought that:

  • Lights you up.
  • Gives you energy.
  • Makes joy course through your veins. 

That is called your Elephant Buzz. A thought that literally has a physical reaction attached to it. It’s the difference between saying to a kid “Let’s go for ice cream” vs “Go clean your room.” 

If your dominant thought is exciting, your elephant will be inspired to run, not walk in the direction of your desired outcome. 

Step Three: Trigger your Dominant Thought to Create a New Truth

Personally, I like to use a Gold Dot as a reminder for my Elephant Buzz. I see a Gold Dot and I silently repeat my Elephant Buzz. For example:

  • When I started ski racing, my Gold Dot statement reminded me of marching in the opening ceremonies of the Olympic Games.
  • When I started speaking professionally, my Gold Dot reminded me of accepting the Speaker Hall of Fame Award.
  • When I started writing books my Gold Dot statement reminded me of receiving a phone call that I would be on the New York Times bestsellers list.

What would your Gold Dot represent? Are you ready to tell the world?

If you’d like to know more about how the Ant and Elephant can work wonders in your life, check out the book, The Ant and the Elephant, Leadership for the Self. Order it from www.AntAndElephant.com and I’ll sign it for you personally. Let’s get your ant and elephant going in the direction that you decide.

Tags: Self Development, Motivational, Business Leadership, Inspirational, Money, Changing Times

What if Maslow Was an Event Planner in a Hybrid World?

Posted by Vince Poscente on Sat, Jun 11, 2022 @ 01:06 PM

What if Maslow analyzed your hybrid workforce? The good, bad, and ugly side of work from home folks can be improved with Maslow’s ‘ol hierarchy of needs. Indeed, a hybrid employee’s basic needs may be met but there’s distinct deterioration as we ascend that staffer’s experience triangle. 

The Conference Experience Formula by Vince Poscente copy

Working from home checks psychological and safety boxes. To many, comfort and peace of mind from working at home are profound. It feels good to feel good. Moreover, convenience leads directly to safety. Stay at home, have everything delivered, and your chance of getting in a life-altering car wreck drops to zero. Avoid those virus-carrying masses and you compound the feeling of security. That feels extra good. But this is where the good feelings are throttled.

To seek belonging is as natural as breathing. It’s an itch that needs to be scratched. At home, the TV may be flailing around that need. If it’s on one station, your belonging is reinforced but limited. The belonging isn’t tactile, it’s tribal. Zoom may be functional but it’s not profound. A two-dimensional screen is content-rich, and in-person interaction is rich in experience. If you were only to eat donuts from a donut factory, your human experience may feel full but you’ll be isolated from balanced nourishment. 

Climbing this hierarchy and esteem doesn’t stand a chance when your own bubble of thoughts makes up all sorts of narratives. Reality may land anywhere on the spectrum of:

Enlightenment  <—>  Doubt  <—>  Full-on Negativity

Left alone with our thoughts we lack the touchstone of a more comprehensive, broader awareness. 

Extended isolation without human interaction and self-actualization becomes as fleeting as a feather in the wind. It’s a fantasy to seek fulfillment when belonging and self-esteem are pushed aside. 

Remember, I’m on the front lines of this dynamic. I’m a communicator. A writer who is often asked to give virtual presentations. I live the hybrid life! But I won’t succumb and be limited by stopping at the basics of food, shelter, clothing, and security.

  • Coaching speakers and executives have me actively going to them or welcoming a home visit.
  • Presenting at local conferences or far-away locales is a priority.
  • Helping meeting professionals climb the total human experience is more important than ever. 

Let’s talk. Better yet, let’s meet to build a personal sense of friendship, confidence, and creative problem-solving. Let’s bring Maslow to the party and see how we can bring life to that hybrid workforce of ours.  

 #coaching #experience #workfromhome #eventsindustry #setbacktobreakthrough

Tags: Self Development, Team Building, Motivational, Business Leadership, Changing Times

Staying Over Your Skis is a Life Skill

Posted by Vince Poscente on Fri, Jun 10, 2022 @ 12:53 PM

Chaos can make it feel like we’re losing control. Lean too far into the chaos - turmoil wins. Lean away - it feels like flailing. Here’s where staying over your skis will help you win personally and professionally.


This is what we can learn from actual skiing. First, understand that you must remain perpendicular to the contour of the terrain. When you're standing, you're neither leaning forward nor backward. You are perpendicular to the land. As a rule, you won't fall. If you lean too far forward, you'll tumble. If you lean back too far, you'll fall as well.
 
When you learn to ski. It is one of the first things you’re taught. Stay perpendicular to the slope. The steeper the slope gets. The rule stays the same. Stay perpendicular to the slope. But that's not our instinct, is it? If the slope starts to get too steep. We lean back because we're a little nervous about falling into the imaginary abyss. Just the sight of that ski resort a mile down the mountain and the imagination runs wild. “Don’t fall. Don’t fall. Don’t fall,” and the brain tells the body, “Lean away from that danger.” Then, you fall.
 
On an increasingly steeper decline, it's against human instinct to lean over your skis. Today’s popular, if not overused aphorism is, “Stay over your skis.” We hear it regarding our personal or professional lives. Extend yourself too much and that’s literally like leaning too far forward over your skis.
 
·      Saying “yes” to everything.
·      Volunteering too much of your time.
·      Trying to do everything for your kids, family, coworkers, clients, prospects, and complainers.
 
Boom. Chaos wins and you don’t.
 
What about sitting back?  Again, we will have issues.
 
·      Sit back and wait for progress to just appear. Boom.
·      Lean away from the fear. It gets bigger.
·      Retreat from the chaos, it rages even stronger.
·      Lean too far back and we're ultimately in for a rocky ride.
 
There is that sweet spot, that zone of control, even if it is Controlled Chaos.
 
Stay over those skis. Stay perpendicular to the slope and it’s going to serve you well. If things seem to be a little bit too chaotic, check in with where you spend your time and focus.
 
Are you leaning too far forward or back?
 
If so, then find that sweet spot dynamic and enjoy the ride.
 
#chaos #TheEarthquake #overwhelmed #overcomeobstacles #setbacktobreakthrough

Tags: Goals, Self Development, Business Leadership, Inspirational, Changing Times

Put a Moat of Value Around Your Business

Posted by Vince Poscente on Thu, Jun 09, 2022 @ 12:15 PM

It’s hyper-competitive out there and we all seek ways to protect what we’ve built. There are those who are determined to attack your book of business, storm your sales territory, steal your market share, displace you from the job you enjoy, or a litany of ground assaults. Lead with value first and you will effectively create a protective moat. The more valuable your upfront offer, the more you fortify unassailable walls. Be creative with the value you provide.

Protect Your Biz with a Moat of Value

Here’s an example:

This past week I attended this compelling session by @RichardBliss. He talked about the tactics to get the highest engagement on LinkedIn. While he conducted the session, a real post was initiated by an attendee.

By the end of the 90-minute course, she had over 1,000 impressions. It was impressive. I tried my own LinkedIn post and checked most of the boxes:

  • Write a compelling post,
  • include names of individuals,
  • add original images,
  • insert 3-5 hashtags,
  • and make it a priority to answer all the comments that would appear in the first two magical hours of the posting.

Alas, the post only had a few dozen views.

Undeterred, I realized I needed to encourage comments by providing value to them first.

I texted 155 friends on Wednesday with an invitation to participate in this study and (here's the value part) a promise to provide the results.

At the time of posting this to you, the impressions on Thursday’s post were 4,500.

By offering value first, you are effectively competing at a higher level. With a background in ski racing, I learned it is conventional and average to do what your competition is not doing. Instead, do what the competition is not willing to do, and you’ll put a moat around your business.

With this moat of value, you will better secure that castle of yours.

#businesslife #innovation #digitalmarketing #winningstrategies #setbacktobreakthrough

Tags: Sales, Business Leadership, CustomerExperience

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