Audio branding impact is not just for large companies. Entrepreneurs who seek distinction from their competition are in on the sound logo advantage. A sound logo will elevate your customers’ experience.

Audio branding is not new. If I were to quiz you on the following sound logos, chances are you’ll be able to sing them immediately. Intel. Netflix. HBO. McDonalds. A good logo resonates with the sense of sight and is meant to elicit an emotional response. Adding the sense of sound further elevates a customers’ experience of your product or service.

Audio branding is next level entrepreneurship. Just ask GaryVee (Gary Vaynerchuk) about the Rise of Audio Branding as a competitive advantage. He supports the fact that audio branding is important.

"Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle in the beginning of video games or the sound when you boot up your computer. It’s about to become dramatically more important for every single brand."

Note that jingles are the predecessor to sound logos. In fact, there's anecdotal evidence that Elizabethan musicians, wandering from town to town in the 16th century, were known to be sponsored by local entrepreneurs to come up with catchy tunes. Over the centuries, music has been used to enhance a company's brand image. In the roaring 20's Wheaties introduced a jingle. The first jingle broadcasted on radio was a General Mills initiative. "Wheaties, the best breakfast food in the land" first aired December 24th, 1926. It only aired in Minneapolis market. Sales in that area blew the roof off sales compared to the rest of the country. Advertisers caught on. It wasn't long after, alongside the popular 'radio in every home' companies took advantage of the infectious power of a catchy jingles from "plop plop fizz fizz" to "Like a good neighbor." 

The next iteration of sound branding are audio logos. The addition of sound, and the subtle difference of a moving logo, your audience (or customer) is trained to get a shot of endorphines. Think of THX prior to a movie. That bone rattling wwwwwwwoooohhhhmmmmm sets up the audience for a "This is about to go down." 

The internet, websites, and proliferation of video communication facilitates immediate access for savvy entrepreneurs to do the exact same thing as the corporate 'Big Dogs.' 

The accessibility of having your own sound logo has become immensely accessible. Answer these questions:

1. Where can you get a Champagne Sound Logo on a Beer Budget? (see @MaxLewisPoscente cell 214-240-9987 below)

2. What are the Top Ten Jingles of our time?

1. 1. McDonald's "I'm Lovin' It"
   2. Kit Kat® "Give Me a Break"
   3. Oscar Mayer "I Wish I Was an Oscar Mayer Weiner"
   4. Subway "Five Dollar Foot Long"
   5. Empire "800 Number"
   6. State Farm "Like a Good Neighbor"
   7. Lucky Charms "They're Magically Delicious"
   8. Huggies "I'm a Big Kid Now"
   9. Alka Seltzer "Plop Plop, Fizz Fizz"
   10. Band-Aid "Stuck on Band-Aid"

3. What are the best sound logos of our time?

1. McDonalds
2. Honda
3. THX 
4. Netflix
5. HBO
6. Intel
7. Microsoft Windows 95
8. Apple
9. XBox
10. MGM Lion

Full disclosure, @MaxLewisPoscente is my son and I learned this from him. He produces audio branding and sound logos for companies of all sizes who are wanting to elevate their brand experience. If you'd like to learn more about how a sound logo would benefit your business, contact @MaxLewisPoscente cell 214-240-9987.

#breakthroughs #soundlogo #businessgrowth #audiobrand #wegotthis

Everybody's running around trying to do what the competition's not doing, especially when there's chaos. Here's how to have a competitive advantage.

Instead of trying to do what the competition's not doing, imagine your competition is the highest performers, that person that does what you do, and instead of doing what that person's not doing, try this. Do what the competition is not willing to do. What is that high performer not willing to do?

Typically, those are the things you're not willing to do either. The biggest advantage of virtual presentations is we're creating a dialogue, people communicating better. The biggest mistake is we're taking a bucket of content and dumping it on people's head and hoping that it sticks. The only way content is gonna stick is through an experience, and it's especially true with virtual presentations.

For you, I've created a virtual presentation for you that accomplishes three things.

First, that it's ENTERTAINING. The people are engaged in the story because of storytelling. This recreational skier to Olympian in four years is also the motivational piece.

The second piece, being MOTIVATED to move forward and to be inspired by someone else's story that draws them in to that experience.

The third piece is the CONTENT, the content that gets inside their head that's both innovative and counterintuitive. The people go, "Okay, that's a great idea. "Hadn't thought of it that way." 

For example, use a gold dot is a trigger for your emotional buzz. I put them everywhere. On the back of my cell phone. On the odometer in my car. On the bathroom mirror. On my toothbrush. A gold dot triggers that emotional buzz of where you want to go.

When you have an emotional quotient attached to where you want to go, your people are going to get exceed their goals faster than you ever thought possible.

Listen, bring in a professional speaker. As an Olympian, a "New York Times" best-selling author, and Hall of Fame speaker, I'm able to take people on an unforgettable experience in a virtual presentation where they're engaged. It sticks for a lifetime. The best part of my virtual keynotes is they are interactive.

We had a comment the other day, the attendee said, "I felt like I was in the front row." Put your audience in the front row of this virtual presentation and given them an experience. We had zero people drop off the call. Zero. Zero people because they were entertained, educated, and motivated all at the same time.

Let's do those three things within your virtual presentation. 

Hello Covid Campers.

Let's profile a Covid Camper. Here's the first profile.

Here's an interview we captured a few days ago with single mom, entrepreneur and my sister, Christa Haberstock. (Note: It was taken in those good old days when we, non essential service people, were allowed to go out of the house but ensure we were social distancing.)

You'll learn how she has been ensuring her teenage kids can make the most out of their time. (Self admittedly, she's not the perfect mom.)

You'll learn how Christa pivoted from not making money in her current business to delivering groceries to those who could use the help. Note how she brought her kids into the service, as a parenting, teachable moment.

You'll see how Christa is using humor to make it all work in times of chaos.

We have mismanaged focus, and I don't think we're fully aware of it.

Each of us have a focus-default on:

•    "Where's my next sale coming from?
•    "Where my next deal coming from?
•    "Where my next paycheck coming from?"

Whatever your situation is, pause the stuckness regarding what's happening to you, and just extend your vision to what's happening to those in your world.

Then, we can start to lead three ways:

1. First, is to Empathize, really explain that you understand what they're going through, your customer, your prospect. The people that are really freaked out right now.
2. The second piece is to be able to Connect them with people in your network, connect them with people that have come through your door in the past. Connect them with ideas.
3. And then third, Collaborate. That collaboration piece fits in as well, because we're able to then collaborate with them, and say, "Hey, I've got these ideas." It's changed times, so change the way we approach our connection with others, all right?

So Empathize, Connect, and Collaborate.

#setbacktobreakthrough #covidcampers #radicalsafety

Optimizing Your Customer Experience!

When I wrote The Ant and the Elephant, I didn't realize its applications to the Customer Experience world. When you step back, the book is about the neuroscience of how people think and reach conclusions.

The optimum customer experience follows this exact format in the book:

1. Clarity - The customer experience is a relationship of two people being clear on where they want to go. The essence of this is the “emotional buzz.” This buzz is an alignment of the ant-like conscious mind and the elephantine subconscious. When you learn the activity of the conscious mind (in one second, 2000 neurons) and the subconscious mind (in the same second, 4 billion neurons). Clarity is achieved then each person’s Ant and Elephant (conscious and subconscious minds) are headed in the same direction.

2. Commitment - The customer experience is not episodic. It is a process. So is commitment. We assume that commitment is a moment where someone says Yes or No. But commitment is a process of 'yeses' building on more yeses.

3. Consistency - The optimum customer experience happens when each of your coworkers changes our excellence mindset. This is a philosophy that has each of us “do what the competition is not willing to do.”

4. Confidence - When someone is confident, you follow them. Yet confidence is earned, it is not a simple decision. Building confidence by flipping the gap between Fear and Confidence is critical.

5. Control - Routines set up peak performance. Customers pick up on the preparedness of their experience with your front line.

Being the architect of the customer experience is key. Use these five steps and they will become customers for life.